SAN FRANCISCO–(BUSINESS WIRE)–CoinTracker, the market leader in cryptocurrency tax and portfolio tracking for consumers, today announced the addition of Renaud Besnard to its leadership team. A veteran of the cryptocurrency space, Renaud joins CoinTracker as the Head of Marketing following stops at Google, Uber, Twitter and Unstoppable Domains.
According to a recent survey, an estimated 300+ million individuals hold cryptocurrency globally – representing a 275% increase from January 2022. Despite the growth trends, however, the majority of crypto investors did not file taxes on their crypto investments accurately in 2021, highlighting the need for simplified tooling to accommodate the growing crypto interest worldwide.
With a background that includes VP Marketing at Unstoppable Domains, Global Growth and Product Marketing at Twitter, CMO of Asia-Pacific at Uber, and various leadership roles in marketing at Google in Europe and Asia, Renaud will bring a wealth of experience and a global perspective to CoinTracker.
“At CoinTracker, Ren’s excellence across a variety of marketing disciplines will allow us to reach more users and customers,” said Vera Tzoneva, COO at CoinTracker. “We couldn’t be more excited to welcome him to the company. I’ve seen first hand how passionate he is about crypto adoption, and how marketing can play a crucial role. He deeply understands the importance of delivering quality products to users, and will be a formidable force in our journey to do so.”
As cryptocurrency adoption continues to steadily rise, users are met with complex applications and hard-to-use platforms to track their portfolio and stay tax compliant. CoinTracker enables crypto users to easily track their crypto portfolios, investment performance, transactions, and file taxes across exchanges and wallets.
“I could not be more excited to join the elite CoinTracker team, and begin helping users take greater control over their portfolios and taxes,” commented Renaud Besnard, Head of Marketing at CoinTracker. “For the industry to become more mature, the tools we use must mature in lockstep. CoinTracker is paving the way for a simplified crypto ecosystem, and accelerating mainstream crypto adoption.”
CoinTracker is the market leader in crypto portfolio tracking and tax compliance for consumers, leveraging the best technology and partnerships to deliver the highest level of accuracy, simplicity and value year-round. Users collectively track over $50 billion in crypto assets on CoinTracker. Founded in 2017, CoinTracker is backed by Accel, General Catalyst, Initialized Capital, Y Combinator, 776 Ventures, and other leading investors. CoinTracker is the exclusive cryptocurrency tax partner for many of the top exchanges and tax products, including Coinbase, OpenSea, Intuit’s TurboTax, and Blockchain.com. For more information, please visit https://www.cointracker.io.