An under-the-radar customer loyalty crypto project has skyrocketed by more than 101% this week amid new global expansion efforts.
The MiL.k Alliance (MLK) bills itself as a platform “that brings together the points of lifestyle services and makes them interchangeable for other services” for its customers.
The project’s native token, MLK, is worth $0.55 at time of writing, up from $0.273 one week ago. The 223rd-ranked crypto asset by market cap is also up 15.8% in the past 24 hours.
The MiL.k Alliance’s gains come amid a bourgeoning global expansion effort. Last month, the project inked a new partnership with GetPlus, an Indonesia-based loyalty point integration platform. Both platforms agreed to a point exchange service that they plan to launch in the second quarter of 2023.
Says Jungmin Cho, the chief executive of Milk Partners, the firm that operates MiL.k,
“The usability of MiL.k has been globally expanded through this partnership with GetPlus, which is the largest point integration service in Indonesia… from this partnership with GetPlus, we will expand various blockchain-related businesses in Indonesia by utilizing our technology and experience.”
In January, the MiL.k Alliance also announced new “co-marketing activity” with Boost, a Malaysian fintech project, in an effort to attract new users in Malaysia.
Don’t Miss a Beat – Subscribe to get crypto email alerts delivered directly to your inbox
Check Price Action
Follow us on Twitter, Facebook and Telegram
Surf The Daily Hodl Mix
Disclaimer: Opinions expressed at The Daily Hodl are not investment advice. Investors should do their due diligence before making any high-risk investments in Bitcoin, cryptocurrency or digital assets. Please be advised that your transfers and trades are at your own risk, and any loses you may incur are your responsibility. The Daily Hodl does not recommend the buying or selling of any cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. Please note that The Daily Hodl participates in affiliate marketing.
Generated Image: Midjourney