The rewards program has the potential to convey blockchain expertise to extra customers as Lufthansa Group has about 36 million members in its common Miles and Extra loyalty program.
Lufthansa Group, the mum or dad firm of airways equivalent to Lufthansa, Austrian Airways, Swiss Worldwide Air Strains, Eurowings, Brussel Airways and others, has introduced the launch of a brand new NFT-based loyalty program. Eligible prospects in this system will obtain blockchain-based digital buying and selling playing cards that they’ll use to unlock advantages.
The loyalty program known as Uptrip and is out there on all the group’s airways. The buying and selling playing cards can be thematic and based mostly on locations, plane used for journey, and even particular holidays. Customers who handle to gather all of the playing cards in a selected themed assortment can be entitled to advantages equivalent to free in-flight Wi-Fi, entry to airport lounges, and redeemable airline miles.
There are over 400 buying and selling playing cards and greater than 20 collections with as much as €3000 price of rewards per consumer. Uptrip is predicated on the Ethereum scaling community Polygon and was soft-launched in March with 20,000 customers participating in that check model. In response to the corporate, customers have up to now collected over 200,000 buying and selling playing cards.
The rewards program has the potential to convey blockchain expertise to extra customers as Lufthansa Group has about 36 million members in its common Miles and Extra loyalty program. The Polygon community has been lauded for its sooner and cheaper transactions in comparison with the Ethereum mainnet. This has drawn manufacturers equivalent to coffeehouse chain Starbucks – which additionally has an NFT-based rewards program – and Nike, McDonald’s, Reddit, and Coca-Cola that are additionally constructing on Polygon.
Legacy journey corporations have in current months been turning to blockchain expertise for its decentralization and tokenization capabilities to deal with a few of the journey trade’s points and to reinforce the shopper expertise. A report on international tourism by Statista estimates that the worldwide journey and tourism trade accounted for about $5.8 billion of GDP in 2021. An trade of such magnitude requires a safe technique of dealing with information, main numerous airways to look to blockchain expertise.
Mercy Mutanya is a Tech fanatic, Digital Marketer, Author and IT Enterprise Administration Scholar.
She enjoys studying, writing, doing crosswords and binge-watching her favorite TV collection.
