AdEx Community, a decentralized promoting platform constructed to deal with a number of the main inefficiencies within the promoting market — corresponding to a scarcity of transparency and visitors fraud — has now been out of beta for a complete 12 months.
On this time, 1000’s of purchasers have leveraged its know-how to launch tons of of campaigns, every of which offered a seamless promoting expertise for end-users whereas enhancing advert spend and income for advertisers and publishers.
Right here, we check out what AdEx has been as much as within the final 12 months and look at why it has grown considerably on this interval.
In February 2020, AdEx Community exited its non-public beta and opened its decentralized promoting market to the world, permitting each advertisers and publishers to attach and cope with each other securely.
As a platform that permits advertisers to dramatically enhance the return on their advert spend by chopping out promoting fraud and enhancing transparency, AdEx has seen unimaginable uptake amongst advertisers who need to guarantee their promoting finances is deployed effectively. On the flip facet, publishers are more and more turning to AdEx to monetize their visitors with out dropping an enormous chunk to intermediaries or contending with massive withdrawal thresholds that successfully eradicate the smaller gamers.
On the time of the non-public beta, AdEx had simply 159 non-public beta customers. Now, the platform has a whopping 6,200+ customers mixed (together with each publishers and advertisers), representing year-on-year progress of three,800%. It additionally launched a staggering 887 promoting campaigns final 12 months alone and is on monitor to smash this quantity in 2021.
The explanations behind this progress are apparent. By leveraging blockchain know-how whereas offering an very simple market for advertisers and publishers, AdEx is ready to massively enhance the effectivity and effectiveness of internet advertising — permitting advertisers to get one of the best bang for his or her buck by eliminating advert fraud whereas giving publishers a approach to simply monetize their visitors in a approach that was beforehand not potential.
As a platform constructed to assist advertisers safe high quality visitors and publishers higher monetize their promoting potential, AdEx has launched numerous essential upgrades within the final 12 months which assist accomplish precisely this.
Again in March 2020, AdEx overhauled its insurance policies to higher guarantee advertisers solely pay for high-quality visitors. This included implementing a verification course of for publishers in addition to a number of adjustments to its AdView insurance policies — together with solely counting advert impressions if not less than 5 seconds are spent on the web page the advert is served on.
AdEx additionally launched a significant improve in July 2020, which dramatically improved the person expertise, marketing campaign outcomes, and adaptability for each advertisers by permitting them to pick from an array of superior marketing campaign parameters, together with the choice to incorporate or exclude incentivized visitors, restrict common every day spending, and set CPM ranges. On the writer facet, they’ll now select to show grownup adverts (if accessible) and profit from automated categorization based mostly on their content material — serving to to scale back setup efforts and minimizing errors that would cut back the variety of campaigns they take part in.
On high of this, following large person demand, AdEx expanded the vary of funding choices accessible, permitting publishers to pay in a wide range of different cryptocurrencies (inc. BTC, ETH, and XRP) and fiat currencies (inc. USD, EUR, and GBP) — opening the platform to an elevated vary of advertisers and publishers.
Taken collectively, these adjustments have made AdEx a extra environment friendly and inclusive market for promoting campaigns, and have contributed to its vital progress within the final 12 months.
The AdEx Token
As a blockchain-powered promoting answer, AdEx makes use of a community of validators to make sure that visitors is each real and the figures reported are correct. To assist take part within the validation course of, customers should stake the native utility token of the platform — referred to as AdEx (ADX).
By taking part within the validation course of, customers share a fraction of the payment that’s allotted to validators — that is equal to 7% of the marketing campaign finances. For the time being, new stakers can anticipate to earn round 120% APR on their stability, whereas a number of the earliest stakers are nonetheless having fun with over 200% APR.
— AdEx Community (@AdEx_Network) February 26, 2021
The expansion of AdEx mixed with these spectacular staking figures has additionally had a knock-on impact for the worth of the AdEx (ADX) token, which demonstrated equally spectacular efficiency within the final 12 months — climbing by greater than 600% on this time whereas seeing its buying and selling quantity develop in tow.
This makes it the most effective performing micro-cap cryptocurrencies within the final 12 months, demonstrating the robust uptake of AdEx promoting answer and its extremely accessible staking answer.
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