Lifetime marketing and how to run a successful DeFi project
Decentralized finance (DeFi) is without a doubt the hottest trend of the year. We’re seeing more and more DeFi projects break onto the scene, only to fade away within a few months. But what is the trick to creating the best DeFi crypto project that takes the world by storm, and lives to tell the tale?
Is it a great APY? Is it the proper allocation of governance tokens? Is it how much of the code was written fresh, rather than taken from OpenZeppelin? The answer? None of the above!
So, what is the trick, you say? It’s lifetime advertising!
What is lifetime advertising in DeFi marketing?
Simply put, lifetime advertising is the process of using various advertising mediums to promote a product from the development phase all the way past the launch phase. The reason that we see so many DeFi coins take over crypto media, then vanish into the ether is simply because they stop advertising.
These projects still exist and are still running, but people forget all about them. If the DeFi crypto project is advertised just as much post-launch as it was during the runup to launch and during the launch, these projects would be the most successful out there, without a doubt.
What types of ads are suitable for marketing a DeFi project?
DeFi projects benefit from all forms of advertising. The more eyeballs that are on the project, the more likely that it is to become a wild success. But, to get the best bang for your buck and get the most coverage, you need to partner your DeFi project’s marketing strategy with a powerful DeFi advertising platform that delivers your content directly to your target market at the click of a button. Run crypto CPM campaigns to increase your brand awareness or opt to boost your conversion rate with CPA campaigns – it’s all possible with the best DeFi advertising platform.
That’s where display advertising stands out. By using display advertising platforms (for example, Bitmedia.IO ad network or others) you can upload multiple artworks to your campaign, refine and home in on your audience and desired nationalities by using advanced geo-targeting tools. You can benefit from the unique insight and guidance from the Bitmedia team, helping your ads perform to their full potential.
What does advertising mean for DeFi at the launch stage?
When you’re launching your DeFi project, it really is a case of all hands on deck. Everyone is chipping in. Whether they’re helping spread awareness about your project on various social media platforms or tidying up the last few bits of code, everyone has a job. The more work that’s diverted to advertising, the bigger the initial impact will be, generating you more and more users.
This means that it’s critical to get your adverts in front of as many prospective users as possible. By using display ads, you can refine this audience, giving your adverts a chance at obtaining a far better conversion rate. Advertising during the launch stage really is make or break for a DeFi project and should be handled with the utmost care and diligence.
Why are banner ads the most effective marketing strategy?
Getting your DeFi project in front of as many people as possible is key in its success, but you can refine this audience and get more bang for your buck by using banner ads. By using the geo-targeting, audience grouping, publisher refinement and repetition tools, you can create a custom audience that’s more likely to convert into a user.
This gives you unmatched power to drive more valuable leads to your DeFi project, giving it the very best chance of succeeding. You can cut costs down by not showing ads to people that are less likely to convert, while increasing spend showing ads to people that are more likely to convert, making banner ads the best weapon in your DeFi advertising arsenal.
Why is it important to continue using ads post-launch?
It’s common sense to run as many ads as possible pre-launch and during the launch of your DeFi project. You need to get users on board and let the world know that your DeFi project exists. But, if that’s where you finish marketing the DeFi project, that’s all you’ll achieve.
You need to continue pushing and telling the world about your DeFi project. Update display banner ads with statistics and actual numbers. Use the data you gathered pre-launch to customize and refine your audience, allowing you to drive a higher caliber of user to your project. This will lead to greater success for your DeFi project, giving it longevity and prosperity.
Good luck on your new DeFi adventure!