- McLaren Racing Collective is an NFT platform where automotive fans and crypto enthusiasts can purchase exclusive digital collectibles
- The first drop, including four car parts NFTs of the MCL3M F1 car, is slated for October 24
- McLaren’s NFT collection will be the first Tezos-powered collection on Sweet
McLaren Racing, one of the best-known automotive brands in the world, has announced the launch of a non-fungible token (NFT) collection called McLaren Racing Collective. The platform was developed on the decentralized Tezos blockchain for maximum energy efficiency.
The first drop will include four different components of the MCL35M 2021 F1 race car
Fans and blockchain enthusiasts will be able to purchase different parts of McLaren’s Formula 1 car. Each NFT-based MCL35M race car is made out of 22 unique digital collectibles. Each digital car part will have a different scarcity level, and there will be enough parts available to assemble 35 racing vehicles. The first person to collect all unique pieces and successfully puts together the full NFT car will win an exclusive trip to a Formula 1 Grand Prix in 2022.
The first drop of four digital collectibles of the papaya-liveried MCL3M F1 car is slated for October 24 during the US Grand Prix in Texas. McLaren fans will be able to interact with car parts in innovative views and view them in 3D from all angles.
The company plans to organize numerous events and campaigns in the future with plans to make the new digital platform an integral part of the fan engagement strategy.
Lindsey Eckhouse, McLaren Racing’s e-commerce and esports lead, is excited about the new fan experience:
“We are excited to launch McLaren Racing Collective, which allows us to engage our fans in an innovative new space. Through NFTs built on the energy-efficient Tezos blockchain, we are creating new ways to evolve our fan experience, and a bespoke McLaren Racing digital collectible marketplace provides people with a brand new way to connect with our team.
The highly-gamified McLaren Racing Collective NFT is the first Tezos collection to be launched on the Sweet NFT marketplace. Sweet is a highly scalable NFT platform used by some of the biggest entertainment brands in the world.